BRAND IDENTITY

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BRAND IDENTITY ✿

Text 'Sunny Days' overlaid on a clothing rack with children's clothes.

Project Brief

Create a brand identity for a children, thrift clothing store and design its brand guidelines. 

Services

Branding | Website Design

Blue sign with the text "Sunny Days" on a white building with arched windows and decorative patterns.
Illustration of a pastel rainbow, crescent moon, sun, cloud, flower, and butterfly.
Price tags for Sunny Days brand jacket.
Two blue clothing tags with string. The front tag displays a price of $12.99 for youth pajamas, includes circular blue patterns, and a butterfly design. The back tag has the words 'Sunday' in yellow with a rainbow and flower illustration.
Two colorful paper shopping bags with "Sunny Days" logo and rainbow design on a white and blue background. Text reads: "Spreading sunshine, one kid to another."
"Sunny Days" box packaging with rainbow and wave patterns.
A purple-framed sign promoting "Sunny Days," a clothing initiative against fast fashion. The text highlights the mission to stop fast fashion and provide eco-friendly children's clothing. Slogan reads: "Spreading sunshine, kid to kid."
iMac displaying a web page for "Sunny Days" with sections "About" and "Our Mission," and images of smiling people.
Clothing rack with sale sign for 30% off at store.
Sidewalk sign advertising Sunny Days children's clothing store opening sale with 30% off. Located on cobbled street near stone wall.
Sunny Days branded stationery set including letterhead, business cards, envelope, and pen.
Open box with decorative packaging labeled 'Sunny Days'