BRAND IDENTITY

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BRAND IDENTITY ✿

Fanta logo with orange slice and green leaf above the name, on a light orange background.

Project Brief

Refresh the soda brand, Fanta. Include a new logo and new icons to target the correct audience.

Services

Branding | Package Design | Placemaking

Fanta logo on a building façade
Two Fanta-branded refrigerators with fruit designs, filled with bottled drinks.
Person holding a bottle of Fanta Orange drink with vibrant orange splashes in the background. They are wearing yellow sunglasses and have closed eyes.
Illustration of orange slice, grapes, watermelon, pink grapes, lemon slice, and cherries with green leaves.
Fanta logo variations with fruit illustrations including orange, watermelon, cherry, and grape; background gradient from green to orange.
Modern white wall with orange "fanta" logo in cursive text; vertical windows with wooden panels on the left.
A comparison of two logos. On the left is a blue "Fanta" logo in block letters with a downward-pointing triangle shape. On the right is a custom logo with the word "fanta" in orange cursive and an orange slice graphic with green leaves above the text