White slippers with the logo and text 'LENA SPA' on a woven rug with a wooden floor and a green plant in the corner.

The Roots

Brand Strategy ✿ Visual Identity

A strategic brand identity designed to position your business with clarity, confidence, and cohesion. Perfect for women-led brands ready to move beyond DIY visuals and build a recognizable, elevated presence.

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NOW BOOKING FOR SUMMER

✿

NOW BOOKING FOR SUMMER ✿

A woman with curly dark hair wearing a black blazer and white shirt, holding a large bouquet of pink, red, and white flowers against a pink background.

Project Overview

Your brand is more than a logo — it’s the feeling people associate with your business before they ever inquire. The Roots is designed to create a strategic visual foundation that reflects your value, connects with your audience, and brings consistency across every touchpoint.

Together, we’ll create a brand identity that feels intentional, aligned, and unmistakably you — so your business no longer feels disconnected online.

Outdoor sign for Jasmine Reiki & Healing with a lotus flower logo
Advertisement for Jasmine Reiki & Healing promoting Reiki and massage services, featuring a woman receiving a facial massage, with a $15 discount offer for first-time clients.

This is for you if…

✿ You’re a new business, or you’ve outgrown your current branding
✿ Your branding feels inconsistent
✿ You’re tired of DIY branding
✿ You want to attract your dream clients
✿ You find yourself over-explaining your pricing
✿ You’re ready to position yourself more professionally
✿ You’re ready to position yourself more professionally and confidently

Business cards for Lena Sol and Solena Spa with logo and contact information, set against a tan background.
Instagram profile page for @solena.spa with spa-related photos including towels, candles, a Jacuzzi, massage, slippers, and sauna symbols.
Front desk at Solena Spa with a potted plant on the left, a laptop, and a textured wall with branding and wooden accents, illuminated by soft lighting.

Investment

Starting at

CAD $3,500

Deposit to secure spot

50%

Apply for Project

Timeline estimate: About 6-8 weeks
Note: Please book at least 1 month in advance

Client Reviews

  • “Talia helped me build my website and my brand. She was so creative in helping me create the perfect logo and the perfect website. Talia is very efficient, compassionate, and professional. She made me feel so comfortable in an area I knew nothing about. She was always there to answer any questions I had and guided me every step of the way! I absolutely loved working with her, and I am so happy with how my website has turned out. I highly recommend working with her for all her brand and website needs.”

    - Jasmine Adiyah | Jasmine Reiki & Healing

  • “Talia has been an absolute pleasure to work with and has been a true professional. She is very attentive to detail and has been an excellent support providing advice and quick turn around times.”

    — Kevin Etkins | BIG Insurance

  • “Talia is an extremely committed individual, able to adapt to a multitude of different environments, she is able to build that invaluable relationships with her colleagues and clients in order to deliver success”

    — Macha Bestetti | Pandora

  • "I highly recommend Talia for any graphic design and digital marketing needs. Amazing quality of work with a high attention to detail. A+++"

    — Bjorn Wilmot | Backyard Retreat

  • “Talia is incredibly hardworking and dedicated. She is extremely easy to work with and adaptable with challenges. She is passionate about what she does and a talented designer. Couldn’t recommend her enough!”

    — Avery-Ann Birkett

  • “Talia is a very hardworking individual who is able to perform well under pressure and time constraints. She is very committed to her work and puts a very strong effort into the success of her projects”

    — Jayden Gilmour

  • “Talia is a dedicated and talented designer. She goes above and beyond for her clients and always exceeds my expectations! Her ability to captivate an audience with different mediums is exceptional, I highly recommend her for all things design”

    — Sara Porier

  • “Talia and I went to high school together. Although that was years ago I will always remember how creative and artistic she was! I’ve watched her promote her work and can tell that not only has she not lost that creativity but has completely evolved and has put down herself!”

    — Madeline O.

  • "Talia was so creative in helping me create the perfect logo and website. Talia is very efficient, compassionate and very professional. She made me feel so comfortable in an area I knew nothing about. She was always there to answer any questions I had and guided me every step of the way! I absolutely loved working with her and I am so happy with how my website has turned out. I highly recommend working with her for all her brand and website needs."

    - Jasmine Adhiya -Wilmot

Ready for a that reflects your next era of It-Girl?

I'm ready for this